The Customer Experience

Impeccable Customer Service Tip #9

More than a product or service, your clients and customers are buying an experience. You’re intentional about the product or service … are you as intentional about the experience?


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  1. Yup, look @Starbucks & Apple. Just coffee & Computers? Not to their customers! It’s all about the experience & perceived value. Whether you think it’s better or not is irrelevant.

  2. You got it, Dan. Great examples.

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