“Impeccable Customer Service” Budget

Impeccable Customer Service Tip #49

Your “Impeccable Service” Budget:

If it costs 6-7x more to attract new customers than it does to retain your existing customers (Bain & Co.), then why might your advertising budget be larger than your customer service budget? Do you have a customer service budget?


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  1. Yes, we don’t call it a “Customer Service” budget – but we budget for visiting clients, their birthdays, their kids birthdays, personal notes, and 3-5 client events a year to create a sense of community. We love our clients, they refer us, and we keep loving them and creating a positive sense of community and gratitude.

  2. @ Jeff: You and your team are setting an inspiring example for other business owners. Thanks for sharing.

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