Impeccable Vernacular

Impeccable Customer Service Tip #46

Whenever possible and appropriate, replace the word “customer” with something warmer. A possible substitution may be: client, guest, patient, fan, visitor, attendee or member.


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  1. Phil Smith III says:

    Hm, I agree except “client’ has always grated on me for some reason. Prostitutes have clients; we have customers. Or (as you note, when appropriate) some of those other terms. But not clients.

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