Impeccable Marketing

Impeccable Customer Service Tip #198

Simply exchanging business cards with someone you meet is not implied permission to add that person to your listserv (e-mail distribution list). Invite them instead — If they decline, just know that your “auto-add” would have only annoyed or upset them.

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Comments

  1. This is my favorite tip of the year! Is it rude if i send it to specific people?

  2. I suppose you could, Ian, but will they know why you passed it along to them?

  3. The shame, Steve, is that those who need the lesson, are the ones who would be oblivious to the message. Still – one of my favorite tips you have shared.

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