Impeccable Distinction

Impeccable Customer Service Tip #495

“Customer Service” is a tired mindset that is quickly being replaced by the more holistic and creative approach of, “Customer Experience.” Companies like Disney, Nordstrom, Southwest Airlines, Starbucks, and Apple have long known the benefits of investing in the overarching customer experience. And while profitable, the return on this investment is more than monetary.

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Comments

  1. I would add Zappos to the list!

  2. Yes, Jonathan, Zappos is certainly worthy enough to be on this list. In fact, I wrote about them here…

    http://blog.driventoexcel.com/2011/04/amazons-1-business-secret/

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