Impeccable Surveys

Customer Experience Tip #1155

The number of questions being asked on your survey is in direct correlation to the type of participants you’ll attract. In other words, when you ask 1 or 2 questions, it’s entirely possible to encourage the majority to participate. Ask 20 or more questions instead, and you’ve just skewed your results because there’s a certain type of recipient who is willing to answer that many questions. Meanwhile you’ll leave – at least some – recipients feeling annoyed by your request. It’s generally better to ask the right questions of many, than to ask too many questions of far fewer.

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