Impeccable Language Engineering

Impeccable Customer Service Tip #239

Unfortunately” is overused and often precedes a half-hearted apology or can’t-do approach. If your intention is to apologize, then *say* you’re sorry and move quickly toward suggesting what it is that you *can* do.


  1. Rats! Unfortunately I just used that unfortunate expression this morning! LOL…


  1. […] it by leaving out the obvious instructions and the negative wording (i.e., “I am sorry, but unfortunately I am not available to take your call right now.” — entirely obvious & entirely […]

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