Impeccable First Impressions

Impeccable Customer Service Tip #328

If you own a brick and mortar business with posted hours of operation (and it’s safe to do so), unlock your doors 5 minutes before your posted opening time. Gently swing that door open and welcome your guests. You might also consider kindly allowing people to enter up to 5 minutes past your posted closing time. This small investment is sure to WOW your customers.


  1. Great post Steve, so much of this kind of stuff just comes from a mindset of service… Jeffrey Gitomer stuck with me long ago about the idea of a “No shoes no service” type sign on the front door.. how many people don’t have shoes on (unless you’re at the beach maybe) ? But the idea of EVERYTHING in your business being welcoming and gracious…it’s just the right thing to do, and something you may need to challenge yourself about, but in the end it really provides value.

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