The Impeccability Effect

Impeccable Customer Service Tip #355

“When consumers discover something meaningful in a consumption experience, they are prepared to make the consumption story their own… Stories about consumption experiences have become identity shapers.”

-Bertand Cesvet, Tony Babinski, Eric Alper in Conversational Capital

Impeccable Customer Service Culture

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  1. In oin other words, we help our customers be heroes with bragging rights!

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